There are so many pitfalls that people don’t think about before they rush to leave their 9 to 5, and soon find themselves shackled to their small business. In order to create true freedom in our businesses, we have to take 100% responsibility for it. And that means setting clear expectations, always keeping our commitments, maintaining healthy boundaries, and always acting from a place of purpose.
“People don’t buy what you do, they buy WHY you do it.” ~Simon Sinek. People are starting to realize that without clarity of purpose, mission doesn’t mean that much. So if you have limited time, always start with purpose. When you are clear on why you're in the business you're in, you have a solid foundation from which to build, and that statement can drive every decision and every action every day.