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The Importance of Telling Your Story Live

The Importance of Telling Your Story Live

One of the biggest challenges I see especially early-stage entrepreneurs faced with every day is how to effectively communicate about their business in a way that makes people want toinvest in them, want to partner with them, or want to buy from them. Even when it’s a subject (their own business offering) that they know inside and out and that is perhaps the thing they are most passionate about in the whole world! As soon as you start talking about terms like “pitching,” “presenting,” or “public speaking,” it becomes fraught.