There are so many pitfalls that people don’t think about before they rush to leave their 9 to 5, and soon find themselves shackled to their small business. In order to create true freedom in our businesses, we have to take 100% responsibility for it. And that means setting clear expectations, always keeping our commitments, maintaining healthy boundaries, and always acting from a place of purpose.
In our workaholic culture, self-care is often seen as indulgent. As a leader, it's your responsibility to set the example in your business that it’s not just about taking care of yourself when you’re sick (treating the symptom), it’s about taking good enough care of yourself that you don’t get sick or run down in the first place (treating the root cause.) Result? A happier, healthier, and wealthier business.
If you are trying to appeal to EVERYONE, then you are speaking directly to NO ONE. The larger your target market, the more time and money you have to put in to attract them. Why? Because your actual target – that person who already wants and needs what you have and just doesn’t know it yet – is an individual. And they want to be treated as such.
It may appear the coaching and training industries are getting overrun by flashy marketing, false promises, and hype, but so has every fast-growing industry in the history of capitalism. Here's how to show up with confidence as a beginner without misrepresenting the truth, and how to shop for training or coaching without getting lured in by shiny objects and empty promises!
The thinking is, if your house (literal or metaphorical) is in order, then it makes it so much easier to find the mental and physical space to get the big stuff done! The problem arises when you start to use that as an excuse to avoid the big stuff. The reality is there IS plenty of time ... you just have to consciously decide everyday, how you will use it to your advantage.