“People don’t buy what you do, they buy WHY you do it.” ~Simon Sinek. People are starting to realize that without clarity of purpose, mission doesn’t mean that much. So if you have limited time, always start with purpose. When you are clear on why you're in the business you're in, you have a solid foundation from which to build, and that statement can drive every decision and every action every day.
It may appear the coaching and training industries are getting overrun by flashy marketing, false promises, and hype, but so has every fast-growing industry in the history of capitalism. Here's how to show up with confidence as a beginner without misrepresenting the truth, and how to shop for training or coaching without getting lured in by shiny objects and empty promises!