“People don’t buy what you do, they buy WHY you do it.” ~Simon Sinek. People are starting to realize that without clarity of purpose, mission doesn’t mean that much. So if you have limited time, always start with purpose. When you are clear on why you're in the business you're in, you have a solid foundation from which to build, and that statement can drive every decision and every action every day.
Despite the fact that I was anti- social media quiz, at first, I know that we all have an insatiable desire to learn more about who we are and why. Unlike other types of consumable online content, quizzes allow people to not only express themselves, but to make their own choices. Whereas most content is static, quizzes are interactive. People love learning about themselves and talking about themselves and quizzes allow them to do both.
Here we are, a couple of weeks into the New Year and some of you may feel like you haven’t necessarily ‘hit the ground running.’ If you feel like your opportunity for a fresh start – to do things a little differently – is passing you by, DON’T. Whether it’s 10 days or 2 months in, it’s never too late to start where you are, make a plan, and get some help. Here’s how …
Have you “fallen out of love” with your business? Have you lost sight of your why? Are you feeling overwhelmed by all the daily distractions from taking the actions that really inspire you? We go into business to do what we love, to have the freedom to make our own decisions and our own schedules, and many of us end up slaves to the business itself and rarely having time to do the parts of it that used to bring us joy! So how do you make space to fall in love with your business again?
If you are trying to appeal to EVERYONE, then you are speaking directly to NO ONE. The larger your target market, the more time and money you have to put in to attract them. Why? Because your actual target – that person who already wants and needs what you have and just doesn’t know it yet – is an individual. And they want to be treated as such.
It may appear the coaching and training industries are getting overrun by flashy marketing, false promises, and hype, but so has every fast-growing industry in the history of capitalism. Here's how to show up with confidence as a beginner without misrepresenting the truth, and how to shop for training or coaching without getting lured in by shiny objects and empty promises!
There’s nothing that irritates me more than flakiness and yet it’s pervasive in our society. Sure, "Talk is cheap." But what happened to "Do what you say you will do?" I've learned recently the power of micro-commitments in making progress toward some macro goals. Just sharing that advice here as I'm hoping it might rub off and help people keep their commitments to themselves and to others.
One of the biggest challenges I see especially early-stage entrepreneurs faced with every day is how to effectively communicate about their business in a way that makes people want toinvest in them, want to partner with them, or want to buy from them. Even when it’s a subject (their own business offering) that they know inside and out and that is perhaps the thing they are most passionate about in the whole world! As soon as you start talking about terms like “pitching,” “presenting,” or “public speaking,” it becomes fraught.
Ok, so I’m biased. And of course, there are caveats. But, I’m speaking from experience when I say that every solopreneur should check out coworking! I’ve been involved in coworking spaces in one way or another, since 2008. I’ve been a full-time member of three. I’ve dropped in to casually co-work in at least 10. I’ve been the co-founder of a coworking space … Suffice it to say I love coworking spaces. So, here’s my Top Ten of Why Every Solopreneur Should Be Coworking (at least some of the time) ...